Blogging for SEO: Writing on Topics that Rank Well

Since 2002 I started my online career as a researcher. Today I can confidently say that the power of a blog can be used as a successful web marketing tool, only possible if you also know how to reach targeted audience. It’s the dream of every website owner to have visitors in an increasing number. So today I will be telling you how you can get more organic traffic to your site which can help you in generating sales and leads for your business.

Include Keywords in Content

Every blog post is a web page, which means that you have greater chances of getting individual pages appearing in SERPs. So the more variety of valuable keywords you use for every blog posts the more opportunity you get in ranking well for a specific search. If you are new to blogging then you need to keep on writing interesting and helpful content on daily basis. This will keep the visitors attracted and after a while you can start converting into lead generation. Let’s now see some ways you can follow to generate content ideas.

1. You have to find keywords related to your niche in which you need to rank well and see the monthly searches made on that specific keyword by using Google Adwords Keyword Tool. This free tool tells the number of approximate searches made in a month by people around the world. This tool will also tell the competition level on a specific keyword, like for example if you search for the keyword “business opportunities” this have 27 thousand global monthly searches but have a high competition which means that it’s harder to reach on the top positions in SERPs. But if you see in the suggested keyword ideas tab then a keyword “international business” has the same 27 thousand global monthly searches but have a low competition. This means that if you use this keyword in your content then greater chances are that your page may appear in top SERPs.
2. Joining online social communities is a must if you are looking to gain targeted visitors. Online Social places like LinkedIn Groups, Google Plus Communities, Yahoo Answers can bring in targeted visitors to your site.  Join forums and start answering questions by writing blog posts. You will start getting online recognition and will build a solid trust on your audience.

Integrating keyword in Title

It is a fact that search engines give more preference to page title. So by default the post title becomes the title of the web page. So looking at the importance of the page title, let’s see some tips to write an attractive title for maximum user and search engine visibility.

1. Using a keyword in the start will tell the search engine what the content is about. So it’s a good practice to use keywords in the very begging of the title.
2. I have used this method to gain attention to my title by using numbers in the start. For example “10 rules to success” this will help you get more click-through rate in the SERPs, resulting increase in site traffic.
3. Using colon in the title can give you flexibility to use the keyword with variation. Colon breaks the phrase and allows completing the phrase. Here is another tip; you can use keyword stemming technique by using prefixes and suffixes. Giving an example, do you write on health tips? Try “Health Instructions: Simple diet to remain healthy”

More tips for greater search engine visibility

1. Choose a domain for your blog which you can own and control.
2. Whenever you write a post, remain focused to consider keyword-rich topic.
3. Lead your title with a valuable keyword. It should also be used in the beginning of the post with some variation in the phrase.
4. You should have social share buttons with the post. I highly recommend Google Plus share button.